Branded vehicle roadshow
A wrapped van moving through a planned route with halts for engagement, sampling and conversation.
We plan and run roadshows across Pune and Maharashtra: the route, the permissions, the branded vehicle, the promoter team, what happens at each halt, and a written report at the end of every day.
A roadshow works when the vehicle stops in the right places, at the right hours, in front of people who could actually buy. Everything else, including how good the vehicle looks, is secondary. A beautifully wrapped van parked on an empty road at two in the afternoon has reached nobody.
So the planning starts with a route and a recce, not with a design. Where does your customer gather, and when? A market square fills in the evening; a society gate works at the hour people come home; a college gate peaks at lunch and again at closing. The route is then written as a list of halts with arrival times, and the day is judged against it.
We handle the route and recce, the permissions, the vehicle and its branding, the promoter team, the activity at each halt and the report you get every evening. Routes usually run across a mix of the city, from the western stretch near Wakad to the older market areas, and we take the same format out to Nashik, Kolhapur and the smaller towns when a campaign goes wider.
A wrapped van moving through a planned route with halts for engagement, sampling and conversation.
A vehicle with a screen that plays your film at each halt, useful where the message needs showing rather than telling.
The product travels with the vehicle so people can try it, which suits appliances, devices and service demonstrations.
A residential route covering apartment complexes at the hours families are home, with permission from each society.
Halts in trading areas and weekly markets, timed to the hours when footfall is highest.
Routes through smaller towns and villages, usually with an anchor, local language scripts and a longer halt.
The same format repeated city by city, with one supervisor travelling so the campaign stays consistent.
A short run in the days before an event or opening, built to tell a neighbourhood that something is coming.
These are the parts we plan, set up and run for a roadshow campaign.
Halts chosen after visiting them at the hour you intend to be there, with timings, parking space and turning room checked.
Local approvals for halts, sound timings and any material handed out, arranged in advance and carried in the vehicle.
Van, tempo or LED vehicle arranged and wrapped, with artwork sized so the message reads from across a road.
Promoters, an anchor and a supervisor, briefed on one message, in uniform, with attendance tracked each morning.
A short act, a game, sampling or a demonstration that gives people a reason to stop and a reason to stay.
An end-of-day sheet with halts completed, reach, material given, leads captured, photographs and anything that went wrong.
Every photo here is from an event our team planned and ran.
A roadshow is bought as a vehicle and won or lost on a route. Two campaigns with identical vans, artwork and budgets will perform completely differently depending on where they stopped and at what hour. Spend your planning time there.
Visit every proposed halt at the hour you intend to be there. A junction that looks busy on a map is a traffic bottleneck with nowhere to stand; a market that hums on Sunday evening is closed on Monday afternoon; a society gate that allows a vehicle has a height barrier you only see in person. The recce is where a roadshow is actually designed.
Then write the route as a timed list of halts with travel time between them, and keep it realistic. The most common planning error is packing too many halts into a day. When a vehicle is late at the third stop, every halt after it lands at the wrong hour, and by evening the team is performing to an empty street. Fewer, better-timed halts beat a longer list every time.
Start permissions the moment the route is drafted. Stopping a branded vehicle in a public place, using a public address system, handing out material and playing music all sit under different approvals, and the hours during which sound is allowed are fixed. Residential societies need their own permission from the committee, and markets often have an association whose agreement matters more than anything on paper.
Carry copies in the vehicle. A supervisor who can produce the approval on the spot keeps the day moving; a team that cannot ends up negotiating on the roadside and losing a halt. Where a location cannot be cleared in time, have an alternative halt already scouted rather than improvising on the day.
The vehicle gets attention for a few seconds. What holds a crowd is what happens when the doors open. A short anchored act, a game with a small giveaway, a demonstration people can touch, or a sampling counter all work, and any of them beats a promoter simply handing out leaflets.
Give each halt a shape: arrive and set up, draw a crowd with music or an announcement, run the activity twice, capture whatever you came to capture, pack and leave. Twenty to forty minutes is usually right. Longer than that and the crowd you gathered has already moved on, and you are performing to the second, less interested wave.
A roadshow runs across many days and locations, so the report is the only way anyone back at the office knows what happened. Agree the format before day one.
| What is recorded | How it is captured | By whom | Why it matters |
|---|---|---|---|
| Halts completed and timings | Route sheet, actual arrival and departure written in | Supervisor | Shows whether the plan is realistic or needs cutting |
| Crowd at each halt | Estimate in bands plus a wide photograph | Supervisor | Tells you which kinds of location are worth repeating |
| Material handed out | Opening and closing stock count | Promoter in charge of stock | Catches wastage and keeps reach figures honest |
| Leads or sign-ups | Form or digital capture with consent | Promoters at the counter | The only output your sales team can act on |
| Photographs and clips | Fixed shot list, same angles every day | Supervisor | Proof of execution and material for your own channels |
| Issues and stoppages | Short written note, same evening | Supervisor | Lets the next day be replanned instead of repeated |
The most common day-one failure is mechanical. A vehicle that breaks down, cannot climb a society ramp, is too tall for a basement entry or arrives with the wrap peeling at the edges costs you a full day of a campaign that is priced by the day. Inspect the vehicle before the wrap is applied, not after.
If your campaign is better served by fixed locations such as mall counters, society stalls or sampling in one place, our BTL activation agency page covers those formats. For the vehicle wrap, standees and print artwork, see event branding.
Can't find yours? Call or WhatsApp — a planner answers.
A roadshow is a moving promotion. A branded vehicle travels a planned route and stops at chosen locations, where a promoter team runs an activity, hands out material and talks to people. It suits brands whose customers are spread across neighbourhoods or towns rather than gathered in one place, and it is measured by halts completed and people reached.
Approvals to stop a branded vehicle in public places, to use a public address system, to distribute material, and separate permission from each residential society or market association on the route. Sound has fixed permitted hours. We start permissions as soon as the route is drafted, carry copies in the vehicle and keep alternate halts scouted in case one is refused.
The number of days, the vehicle type, how many promoters travel with it and how far the route goes. A wrapped van with two promoters for a week sits at one end, and an LED vehicle with an anchor and a full team across several cities at the other. Material, giveaways and travel add to it. Send the route and duration for an itemised quote.
Five to ten days in one city is a useful run, because the same neighbourhoods need to see the vehicle more than once. A single day works only as a curtain raiser before an event. Whatever the length, keep the halts per day realistic: an overloaded route means late arrivals and activity happening at the wrong hour.
By visiting each one at the hour we intend to be there. Maps do not show height barriers, parking space, turning room or whether a market is closed that day. We look for places people already gather, check that a vehicle can stand safely without blocking traffic, and write the route as a timed list with travel time built in.
A written sheet covering halts completed with actual timings, crowd at each halt, material given out against a stock count, leads captured, photographs from a fixed shot list, and any issue or stoppage. It is sent the same evening so the next day can be adjusted rather than repeated. You see the campaign as it runs, not afterwards.
Yes, and the usual approach is one supervisor travelling with the campaign while promoter teams are hired locally in each place. That keeps the format and the message identical while the language and the route change. Permissions differ by city, so the schedule allows more time in places where approvals are known to take longer.
Mall activations · Roadshows · Sampling
Welcome gates · Backdrops · Booths
Pune · PCMCPlanning events in Pune since 2013 — 500+ events for 100+ brands across 30+ cities. Read what clients say on Trustpilot, or find our Anand Nagar office on Google Maps.
Great EventGautam
User friendly experienceRahul Roushan
This company made sure to take care of everythingVaishnavi Todkar
Best Event Planner.Pranali Ladkat
Detailed workMolly Vernon
Tell us the territory, we will plan the route
Share your product, the areas you want covered and how many days you have in mind, and we will come back with a route, halts and an itemised proposal.