After a redesign
Visits dropped once the new site went live, and nobody can say which pages quietly disappeared.
We read your site the way a search engine reads it, then write up what is wrong in one document. Every finding is ranked by effort against effect, so you know what to fix first.
An SEO audit ends with something in your hands. You get a written report, a call to walk through it together, and a prioritised list your own developer can work from. If we never speak again after that call, the document still does its job.
The checking itself is mechanical long before it is clever. Can search engines reach every page that matters, and are they properly kept away from the ones that do not? Does each important page hold one clear subject, or are three of your own pages quietly competing for the same search? Does it load at a fair speed on a mobile connection rather than office fibre? Do your business details match everywhere they appear?
The part most reports get wrong is the ending. A list of two hundred issues is not a plan. We separate what genuinely matters from what merely appeared in a tool, then sort the rest by how much work each fix takes against how much difference it should make.
Every audit runs these six checks, weighted towards whichever part of your site looks weakest.
We read the site the way a search engine does, then compare that against what has actually been stored.
Redirect chains, duplicate pages, broken links, missing tags, sitemap and robots problems, each listed with its location.
Loading measured over a mobile network instead of a fast office line, with the heaviest offenders named.
Which page is meant to answer which search, and where two of your own pages are competing.
Business details compared across your site, your profile and the directories that copied them years ago.
Findings sorted by effort against effect, phrased so a developer can begin without needing a translator.
Visits dropped once the new site went live, and nobody can say which pages quietly disappeared.
A record of what currently earns visits, so the rebuild does not delete it by accident.
An independent picture of the starting point, so any proposal can be judged against something real.
Rankings fell across months with no obvious cause, and guessing has started to get expensive.
A domain change, a platform move or two sites merged, where redirects decide almost everything.
Several near-identical location pages competing against each other for exactly the same searches.
Years of additions by different hands, with no idea what is indexed, duplicated or orphaned.
Confirming the site can carry the traffic and convert it before money goes into advertising.
An audit is worth something only if somebody can act on it. Plenty of reports are long, accurate and entirely unusable, because they print everything a tool found and leave the reader to guess which line matters. The value lives in the sorting, not in the finding.
The work begins by reading your site the way a crawler does, then setting that against what search engines have really stored. Wherever those two disagree, something is being blocked, duplicated or ignored. The checks themselves fall into four groups.
Once everything is listed, each finding is placed against two questions: how much work is it, and how much difference will it make. That produces four groups, and the grouping is what turns a list into a plan.
| Effort to fix | Small effect on search | Large effect on search |
|---|---|---|
| Quick | Housekeeping. Worth clearing while somebody is in there anyway: a stray redirect chain, a duplicate tag, an abandoned page. | Do these first. A missing title, a page accidentally blocked, a broken enquiry form, a wrong phone number on your listing. |
| Slow or costly | Park them. Rewriting a page that already performs, chasing an obscure directory, tidying code nobody reads. | Plan them as projects. A template rebuilt for speed, a site structure reorganised, years of thin pages merged. |
The group clients argue about is slow and large, because it costs real money. Our job is to be plain about what it should be worth, and to say openly when it is not worth doing at all.
You keep the document, the crawl data behind it and the prioritised list, in a form your own team or any other agency can pick up. Nothing is held back to force a retainer. Where a fix belongs to a developer, the finding is written as an instruction rather than a symptom: which page, what is wrong, and what it should say instead. If the site was built by somebody you no longer work with, that matters even more, because the report has to be readable by a complete stranger.
An audit describes the state of a website; it does not promise an outcome. It cannot tell you where you will rank, since nobody outside those companies controls that. It cannot prove a competitor is ahead for one particular reason, because several reasons usually apply together. And it cannot fix thin writing by listing it, which is a publishing job planned through our content programme. Carrying the fixes out month after month, keeping your listing current and adding new pages is the continuing service described on our SEO page. What you buy here is one finished document and a conversation about it.
Clear the quick and large group before anything else. In practice that usually means restoring a page that was blocked by accident, giving duplicate titles their own wording, repairing the enquiry form nobody ever tested on a phone, and correcting business details that disagree between your site and your listing. None of it is glamorous and all of it is cheap. Then book the heavier work as a project with a date on it, rather than adding it to a list everybody hopes somebody else will pick up. A software firm in Hinjewadi and a showroom will not share the same fortnight, but both gain from finishing the small things before arguing about the large ones.
Can't find yours? Call or WhatsApp — a planner answers.
An audit's cost is driven by the size and complexity of the site, not by a fixed page count. A brochure site with a handful of pages is a short job, while a multi-branch site, an online store or a domain carrying years of old pages takes far longer to crawl, verify and interpret. Ready access to your existing data shortens it. Send the address for a scope.
An audit checks four things: whether your pages can be reached and stored, how quickly they load on a mobile connection, whether each page holds one clear subject, and whether your business details agree everywhere they appear. Beneath those sit redirects, duplicates, broken links, titles, headings, internal linking and sitemap health. The findings are then sorted rather than simply listed.
Findings are placed against two questions: how much work a fix takes, and how much difference it is likely to make. That creates four groups — quick and large, quick and small, slow and large, slow and small. The quick and large group goes first. The slow and small group is usually left alone, and we say so rather than padding the report.
No. The audit is a finished deliverable and you may take it anywhere. Some clients hand it to their own developer, some to another agency, some ask us to carry out the work. The report is written so any of those routes works, with each finding stated as an instruction rather than a symptom. Nothing is withheld to force a follow-on contract.
Most audits run a couple of weeks from access to walkthrough. The crawl itself is fast; the time goes into verifying what the tools claim, opening pages by hand, and comparing the site against what search engines have stored. Larger and older sites take longer. Where your access is ready at the start, the whole thing moves noticeably quicker.
We need read access rather than passwords. That normally means Search Console, your analytics, your business listing and, where possible, the site's admin or your developer's contact details. Without Search Console an audit is still possible, but you lose the record of what is stored and which searches already bring people, which is the strongest evidence available.
No, and any report promising that is guessing. Search positions are decided by systems nobody outside those companies controls, and they shift often. What an audit gives you is a clear picture of what holds the site back, what each fix would take, and which of them deserve the effort. Progress is then judged on searches, clicks and enquiries.
Pune · PCMC
Design · Development · E-commerce
Pune · PCMCFind what is holding it back
Send us your web address and the searches that matter to you, and we will scope the audit.