Creator shortlisting
We build a list from accounts your customers already follow, then check each one before it reaches you.
We find creators who suit your customers, read their accounts properly before anything is agreed, and put deliverables and usage rights in writing. Then we measure what the posts really did.
Paying a creator means buying access to somebody else's audience, and audiences differ far more than follower counts suggest. Two profiles carrying the same number can behave nothing alike: one holds patient readers in the right city who act on a recommendation, the other holds a crowd collected through giveaways that scrolls straight past anything commercial.
So the work begins before money is mentioned. We look at how the account grew, who actually engages, where those people live, how earlier paid posts performed against the creator's ordinary ones, and whether their everyday content sits comfortably beside your brand. A shortlist comes after that, not before.
What follows is paperwork, and it is the part campaigns most often skip. Deliverables, dates, approval windows, usage rights, exclusivity and disclosure are all settled in writing before any money moves. It avoids the awkward conversation months later, when you want to run a creator's video as an advertisement and find that nobody agreed you could.
Influencer marketing is a media buy with a person attached. That is what makes it powerful, and also what makes it the one channel where an unsigned assumption can swallow a whole budget. Almost every disappointment traces back to two causes: an account nobody examined, and an arrangement nobody wrote down.
Follower count is the least informative number on a profile. These tell you more:
Ask to see the account's own insight screens instead of a summary deck. Screenshots of reach, audience location and saves taken from inside the app are much harder to dress up than a figure somebody typed for you.
The agreement does not have to be long. It has to be specific about these points.
| Term to fix in writing | What the agreement must state | What happens when it stays vague |
|---|---|---|
| Deliverables | Exact count and format of posts, reels and story frames | A story frame appears where you expected a full reel |
| Dates | Draft date, publish date, and how long it stays up | The post lands after your offer has already closed |
| Approvals | How many change rounds, and how quickly each side replies | Endless edits, or something published unseen |
| Reuse rights | Where you may run it, in what form, and for how long | You pay twice to boost a video you already commissioned |
| Exclusivity | Which competing categories are barred, and until when | A rival product turns up on the same feed next week |
| Disclosure | The exact label, and where the viewer will see it | A buried tag, and a campaign that looks like a trick |
| Non-performance | What applies if a post is late, deleted or quietly edited | An argument with no agreed remedy inside it |
A paid partnership has to be obvious to the person watching. As a general rule the label belongs where it is seen without effort, in the platform's own partnership tag or the opening words of the caption, rather than hidden inside a block of hashtags. Indian advertising guidance treats declaring paid promotion as a shared duty, so the brand cannot simply hand the problem to the creator. Write the wording and its position into the brief, confirm it before the post goes live, and keep a record. It costs nothing and removes a real risk.
Likes are the weakest signal a creator campaign gives you. Saves and shares count for more, because each one means somebody intends to act or wants a friend to see it. Below those, watch what touches the business: visits to your profile, link clicks, direct messages naming the creator, code usage where you issue one, and enquiries arriving in the days afterwards. Agree which of these the campaign will be judged on before it starts, and collect each creator's own insight screenshots soon after posting, since those numbers get harder to retrieve later. Running your own channels — the calendar, the posting, paid campaigns from your handle — is covered by our social media service, which plans and publishes from your account. Everything here concerns paying somebody else to post instead.
Where a campaign includes something physical — an opening, a mall stage, a tasting — plan the creators' visit as part of that event rather than a separate errand. Our brand activation team sets the moment up so everyone leaves with usable footage from one visit.
Can't find yours? Call or WhatsApp — a planner answers.
Influencer marketing cost is driven by the creators you pick and the rights you buy, not by any standard rate. Audience size, engagement quality, the number of deliverables, exclusivity and whether you may reuse the content as advertising all move the fee. Product seeding, shoot support and event hosting add further. Share your category and we will return a shortlist with options.
We choose on audience fit first and audience size second. That means studying how an account grew, who comments and what they say, where the followers actually live, and how earlier paid posts performed against that creator's normal output. We also read back roughly a year to see whether your brand sits comfortably alongside. Rates are discussed only after that.
Smaller creators frequently work harder for a local business, because their audience is nearby and more responsive. A salon or clinic usually gains more from several neighbourhood accounts than one national name whose followers can never visit. Large accounts earn their place when a launch needs reach. Plenty of campaigns use both: a couple of big names for awareness, several small ones for action.
The creator owns it unless your agreement says otherwise. That is exactly why reuse must be negotiated before the campaign rather than after it: where you may run the content, in what form, on which platforms and for how long. If you intend to advertise with the video from your own handle, buy that permission upfront. Arranging it afterwards always costs more.
Yes, paid promotion must be declared where a viewer can see it. In practice that means the platform's partnership tag or plain wording at the start of the caption, not a label buried among hashtags. Indian advertising guidance treats this as a shared duty between brand and creator, so we write the exact label and its position into every brief.
We measure saves, shares, profile visits, clicks on your link, direct messages and enquiries instead of likes. A like is the cheapest signal an audience can give; a save means somebody intends to act on it. Where a code or tracked link exists, that is counted too. Insight screenshots are gathered soon after posting and reported together with what we would change next.
Yes, and hosting creators at an event usually produces stronger content than a written brief alone. They get something real to film: a stage, a crowd, a first look at a product. Coverage is agreed in advance rather than hoped for. Because events are the older half of what this company does, we plan where they stand, when they arrive and what they are handed.
Pune · PCMC
Pune · PCMC
Mall activations · Roadshows · SamplingSee the shortlist first
Tell us your category and who you want to reach, and we will come back with checked creator options.